In case I only get to preach this once

I've come up with a question that I've got to ask myself for every Biblical passage I'm going to preach:

What is the one thing in this passage that people need to hear someone get excited about?

Two qualifiers

1. Need because it's there in the text (i.e., God put it there, so people must need it)
   
2. Need because it's huge (i.e., I can see a dozen reasons why people of all ages and situations shouldn't live another day without knowing this)